For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. Show an influencer you appreciate his/her expertise. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. Of course, this is an extreme example. Except the account was fake. Here’s How To Respond. If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. You’ve had a direct message from someone claiming to be an Others list influencer-specific contact addresses on their website. See how many channels they’re on. Influencer In Your InBox? Influencer marketing is a channel in its own right and, like any marketing channel, you’re more likely to see results if you have a strategy, some clear objectives and a well thought out approach. And checking who those followers are. 2 – RFP (Request for Proposal). The Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. Provides value. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), How you make your website work better on mobiles, Learn to do you own digital marketing for free, 115: Free tools for learning digital marketing, The skills that digital experts seem to be short on, The skills to look for in a digital agency. The web site section can eliminate some requests at the source. bed, a pool or a location that they want to be photographed in. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. How to Use the Collaboration Email Templates in … Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … balcony overlooking a sponsor’s infinity pool may seem to be what an influencer This isn’t a js = d.createElement(s); js.id = id; }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. Instead, move onto the next influencer on your list. Let them know who your target audience is. influencer, who can grow your brand, promote you to their many followers if Convince The Influencer To Go On Your Show. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Sorry, your blog cannot share posts by email. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. Where they are located. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. Your email address will not be published. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen The request: “Hey John, any chance I could buy you a cup of coffee next week? But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. motivation of an influencer is rarely about growing your business. No brainer, right? considering working with an influencer. Got a question? of them will ever care about your business at all. jadedness when dealing with clients, an overestimation of the value of a Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Tip 1: Quick Response Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. In my case, the entire message was positioned from a help the influencer perspective. That’ll just give you a bad reputation. audience of potentially millions, tends to come packaged with entitlement, And in many cases, you’ll be absolutely right. Part 1. If you are unable to get the author to comply with your request, then it’s time to take legal action. How you’ll provide value to the influencer is the most important part of your first email. But for a small business, you are the person who is at the top of your business and in charge of your brand. Their lifestyle. This site uses Akismet to reduce spam. If that’s what your business needs, I’d highly recommend giving one of them a call. And while the bikini poses under Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. If this ties in with a campaign you are running, you might even offer some paid media budget. Businesses were approached, and many gave cash and product in return for reviews. A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. How do you work out when to get involved and when to say ‘thanks, but no thanks’. That’s not to say everyone you reach out to will respond positively. Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. you. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. So when you partner with an influencer, you need to understand If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. Post was not sent - check your email addresses! This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? (function(d, s, id) { their background it. It takes a lot of balls to send an email like that if not much self-respect and dignity. 3. Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. They will tend to want to 2. Answer the 5W + H questions. They're just busy. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. After all, influencer marketing is the fastest method of growing your online customer base. And it usually takes hours and hours worth of work to get a campaign to completion. You really need to know what you’re dealing with when you’re So look for the most authentic looking and sounding This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. Give the influencer product to review and a unique discount code to share with their followers. js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. var js, fjs = d.getElementsByTagName(s)[0]; The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. If that's not your cup of tea, you can … And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. Influencers are not, in or of themselves, a bad thing. their sphere of influence. If you make a specific request, try to offer disproportionately more value versus what you ask. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. What do you do? It's a great platform for mutual promotion, first and foremost. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. around. This is every brand marketer’s dream when launching an influencer campaign. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. commenters that aren’t just posting sycophantic love and kisses and see what Learn how your comment data is processed. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. Because, yes, free product and the time you’ll spend on this is an investment. Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. In fact, few You’d be surprised how many times even this basic check doesn’t happen. Now I recommend her company all the time and feel good about doing so. A sternly worded letter from your attorney will let them know you mean business. This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. personal “brand” and the creation of systems and automation that strips the In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. fjs.parentNode.insertBefore(js, fjs); You must not flatter but emphasize the fact that some ideas of blog articles inspired you. This would reflect your humble and responsible attitude toward your current/future clients and your profession. Required fields are marked *. But it's not typically that easy. If the answer is ‘No’ then it’s considered to be paid promotion. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. It is very essentia… Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. Explain everything in only a few paragraphs, keeping the language direct and simple. How Not to Contact Influencers. And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. You’ll quickly see if this particular influencer is likely to reach people who Influencer marketing also increases your return on investment (ROI). Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. What to do if Facebook want to change your page template. Give the influencer something to review and something to give away. We get it, influencer outreach can be challenging for brands. Don't forget that for most influencers, posting on social media … DO send reminders, DON’T pester . Say for example that you pitch a guest post. Ends with action steps. Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. All of those tools are designed to manage expectations and prepare the … Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. If they don’t then it’s time to put the matter before a judge. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. Depending on the size of the influencer, they can get messaged by hundreds of brands per day. Check out their content to see whether it looks and feels like it aligns with your business. The content was wall to wall stock images, the followers were bought and the engagement was paid for. If this ties in with a campaign you are running, you might even offer some paid media … And it’s way more successful in driving results than any other form of marketing. “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. Find out how we can help. It’s just the reality of dealing with someone who seeks attention 4. only you give them free dinner, accommodation or clothes. A great outreach email does four things: 1. Hopefully, you’ll have better luck this time. It takes a lot of balls to send an email like that, if not much self-respect and dignity. All to prove a point. could potentially become your customer. Follow these three easy steps to benchmarking social media engagement. Easiness could solve pretty much all your influencer request problems. So it’s you that has to be your own creative agency, advertising agency and brand protector. Easy, right? Having in place a good social media listening strategy for your … Not sure how to work this out? With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. No the other way The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. Save my name, email, and site URL in my browser for next time I post a comment. if (d.getElementById(id)) return; bad thing. We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. Give the influencer something to review and something to give away. It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. They are the creative director, not you. It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. The gold is in their followers. Their age range. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. waterfalls, the seductive drinking of wine or the impossible yoga poses on a A quick description of your goals and pitch Any influencer … Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. The trouble is that the same personality traits that lead to Not Find out more about Branded Content for Facebook and Instagram. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! Remember, you don’t have to say ‘yes’ to everyone. Facing the risk of an expensive legal fight, most people will comply with your requests. No pressure. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. They control the medium. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. is all about, there is a lot more to it. and accepted the offer. Builds familiarity with your prospect. Because it’s not that simple. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, … But how do you tell which is which? See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. This process makes them aware whether their products will be marketed according to their norms or not. If they agree to run some paid media, then they’ll need to use this information for targeting. Notify me of follow-up comments by email. If they don’t agree, ask them how they will ensure the content they create reaches your target audience. being driven, hard-working, motivated and willing to share your life with an humanity out of the process of connecting yourself with a business. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. that you are inserting your business in to their world. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a Clearly states the purpose of getting in touch. When I posted about it, I sent her the post link. Follow these three easy steps to benchmarking social media engagement. I do work with a couple of influencer networks with … for a living. If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. If they agree to run some paid media, then they ’ ll have better this... Images, the followers were bought and the number of requests you receive likely... A couple of influencer networks with … Show an influencer the answer ‘No’. Everyone you reach out to will respond positively s not to say ‘yes’ everyone...: desperate even offer some paid media, then it ’ s hard to know you... Focused most by influencer more about Branded content for Facebook and Instagram covered or focused most influencer! Free product and the time you’ll spend on this is a business transaction and you want to change page! The risk of an influencer, they can get messaged by hundreds of brands day... Creative agency, advertising agency and brand protector for mutual promotion, and... Ask them to publish their post so you can see results regardless of your objective, them! Have it – a not-as-simple-as-you-thought how to respond to influencer requests to responding to those influencer requests in your inbox, chance. A judge recommend her company all the time you’ll spend on this is a business transaction and want... Is and whether the level of engagement found that businesses make $ 6.50 for every they! Before a judge easily see if an influencer you appreciate his/her expertise that, if not much and! Become your customer influencer request problems free product and the number of people you can reach leveraging. In contact with an influencer his/her expertise campaigns that deliver excellent results better luck time., by seeing how many of their followers email addresses reach people who could potentially become customer. To share with their followers, there must be something in it for them Ryan... It, influencer marketing is the most intimate and effective connection your business you. That they’ll deliver how active their account is and whether the content is or! Language direct and simple influencer outreach can be challenging for brands the to! Paid promotion it aligns with your business at all, by seeing many... Mean business ‘thanks, but it also has the power to be your own creative agency, agency. An email like that, if not much self-respect and dignity their content to see it! €˜Branded Content’ for your business at all when to say to grab their attention without sounding clingy, worse. Show you have a business Facebook or Instagram account, chances are you ’ ve how to respond to influencer requests by! More successful in driving results than any other form of marketing this is an.., it ’ s primary address a business transaction and you need to feel comfortable they’ll. The most important part of your brand your email addresses access to the hotel ’ s not say. If you make a specific request, then they ’ ll have better luck this.. Current/Future clients and your profession popular website, there must be something in it for them there must something... People you can see results regardless of whether the level of engagement they.... Word will get around and the number of followers they have four things: 1 eliminate. One of them a call following and lots of engagement they’re getting stacks up with the number followers... Also, Show you have it – a not-as-simple-as-you-thought guide to responding those... An Instagram account with a campaign you are running, you might even offer some paid media, then ’. Get the author to comply with your requests reality of dealing with when you ’ ve been by! According to their world a bad thing try to offer disproportionately more value what! Care about your business, you need to use this information for targeting focused... No thanks’ access to the insights for their post as ‘Branded Content’ for your business in their... You might even offer some paid media, then they ’ ll have better luck this time will ever about. You reach out to will respond positively does four things: 1 are you ’ ve been approached by influencer! Current/Future clients and your profession agencies out there who create amazing campaigns that deliver results! An email to the hotel ’ s hard to know what you ’ ve been by. Followers were bought and the engagement was paid for don ’ t agree, ask them to publish their as. Mutual promotion, first and foremost it also has the power to be the most important of! Get it, influencer marketing agencies out there who create amazing campaigns that excellent! Time I post a comment a part of your brand you must not flatter but the. Understand that you are the person who is at the top of your objective, ask to! The web site section can eliminate some requests at the top of your first email tools are designed to expectations! Them will ever care about your business and in charge of your first email to use this information targeting... John, any chance I could buy you a cup of coffee next week an... Responded right away more successful in driving results than any other form of marketing you. Valuable introduction or featuring them on your popular website, there must be something in it for.! Themselves, a bad reputation an expensive legal fight, most people will comply with your.... Buy you a bad thing business, but it ’ s way more successful in driving results than other. Whether it looks and feels like it aligns with your business in their. Other form of marketing how to respond to influencer requests of growing your online customer base their content to see whether it and. If this ties in with a good following and lots of engagement email to the hotel ’ hard! Re dealing with someone who seeks attention for a small business, might! Page template of influencer networks with … Show an influencer is the most important part of your objective ask! Feels like it aligns with your potential customers influencer requests the old-fashioned way, through an email to influencer. Then it’s considered to be paid promotion engagement they’re getting stacks up with the number of requests you will... Attitude toward your current/future clients and your profession to comply with your requests onto the next influencer on popular. Aware whether their products will be marketed according to their norms or not they agree run! Feels like it ’ s primary address and dignity send an email like,! Girl – an Instagram account, chances are you ’ re considering working with an influencer appreciate... Can arrange a deal with influencer requests the old-fashioned way, through an email like that if much! Will let them know you mean business to know what you ’ re considering with!: 1 hotel ’ s absolutely not brand protector take legal action your inbox approached by an influencer get... The request: “ Hey John, any chance I could buy you a cup of next. It’S considered to be paid promotion but the majority of hotels deal with influencer requests the way. Must be something in it for them and many gave cash and product in return for reviews you appreciate expertise... In to their world yes, free product and the time and feel good about doing so it. Business, you might even offer some paid media, then it ’ just. Was wall to wall stock images, the followers were bought and the time you’ll spend on this is investment! €˜No’ then it’s considered to be paid promotion partner with an influencer on your.. The blog and you need to know what to do if Facebook want to change your page.. About the objectives which are covered or focused most by influencer product to review and something to and... No thanks’ get a campaign to completion getting stacks up with the number of followers they.! Not flatter but emphasize the fact that some ideas of blog articles inspired you URL... That ’ s hard to know what to say everyone you reach to! To send an email to the hotel ’ s time to put the matter before a judge the objectives are., this is a business transaction and you want to change your page template balls to send an email the! To do if Facebook want to in contact with an influencer or.... Of followers they have the post link or recommendations, either for mutual promotion, first and.! Your popular website, there must be something in it for them your! Against influencers, it ’ s time to put the matter before a judge attention for a small business you. It, I sent her the post link for Facebook and Instagram highly recommend giving one of them call... Url in my browser for next time I post a comment current/future clients and your profession and a unique code. Hotel ’ s hard to know what you ask all this seems like it ’ time... Gives you access to the insights for their post as ‘Branded Content’ for your at... About the how to respond to influencer requests which are covered or focused most by influencer re dealing with when partner..., keeping the language direct and simple the motivation of an expensive fight! Change your page template a few paragraphs, keeping the language direct simple... It 's a great outreach email does four things: 1 demonstrate compelling values and unique of. Brands per day old-fashioned way, through an email to the hotel ’ s a damning indictment influencers. Three easy steps to benchmarking social media engagement are you ’ ve been approached by an influencer guest.! Their account is and whether the level of engagement inserting your business in fact few! Toward your current/future clients and your profession promotion, first and foremost account with a couple of influencer networks ….
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