Of course, they also work with influencers to help them grow their profile. Their clients include well-known brands such as Malibu, Formula E, KFC, British Airways, Asics and Adidas. Micro-influencers prove that brands need not partner with influencers who have large followings. Their influencer marketing work includes finding influencers, talent alignment, media partnerships and licensing. The Chromo-Influencers delivered DRÂRE a return of investment of 920%. Stitch Fix, the personalized fashion brand that offers curated outfits shipped to your door, invited micro-influencers from all over the country to attend the Stitch Fix Tastemakers 2-day event in San Francisco. Brands operating in the UK have no shortage of choice when it comes to finding an influencer agency to meet their needs, make the process of working with influencers easy and make a perfect match for the brands and their clientele. They also put a large emphasis on creating social content – production, short-form, long-form, GIFs, and graphics. Small brands realize that partnering with micro-influencers is the best way to increase brand awareness and boost sales without spending a fortune on marketing. While influencers with millions of followers, sometimes called macro-influencers, have large audiences, they may lack the engagement rates of micro-influencers In fact, data suggests that when it comes to influencers, bigger isn't always better. It now uses it to identify emerging influencers in virtually every imaginable field. They navigate the full spectrum of cultural influence; working where trends are created and culture truly shaped. They focus on analytics to ensure that their clients’ audiences are targeted, excited, and converted. Pet Brands Looking for Influencers. “In comparison, brands need to find a proper search engine to identify ‘micro-influencers’ quickly.” The idea of micro-influencers has already been gaining traction at some agencies. A micro-influencer is someone who doesn’t have a huge audience but the people that do follow them are rabid fans. Now to the top YouTube influencers in the UK. In working with these micro-influencers, Home Depot was able to collect genuine content of home improvement projects that they could then use to grow their own fanbase on their blog and social channels. They talk in pounds and pence and remember to put the “u” in colour. PMYB considers its key point of difference to be the Chromo-Influencers they work with. Social Wage is a UK influencer agency that works with social influencers to provide them with promotional tasks for brands. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. There are many influential Brits operating blogs, vlogs, and high-powered social media accounts across the full spectrum of social media channels. Looking for an Agency to Run the Best Influencer Campaign? Because of the success of Chris’s own football tweets, other social media accounts, in turn, purchased posts from him. When an influencer agrees to take part, Goat sets up the campaign. Indeed, several of them refer to themselves as youth marketing agencies. They consider themselves a completely neutral influencer agency. So nice to see them on this list of happy brands. About Us. A LOT cheaper. He discovered his accounts could benefit if he purchased sponsored posts from other football social media influencers with strong followings. As a response to the high-stakes investments required for working with big-name influencers, the industry has seen the rise of the micro-influencer. It grew out of a desire to find the next big music act. Obviously, they try to match brands with influencers in the same niche. Often times, you can see influencers working with them who have less than 10K followers. These include sports, lifestyle, gaming, entertainment, fashion, beauty, food and tech. One of which is identifying what level of influence is best. They worked with influencers in a campaign that included product seeding, user-generated content, branded content and live music activations. They work with more than 5,000 global and influencers across a wide range of social media platforms - YouTube, Facebook, Instagram, Snapchat, Vine and Twitter. I’ve made the mistake of accepting too many sponsored posts at once and, despite them being brands I genuinely loved, it was overwhelming and felt like I wasn’t being paid enough for my time. They call their young talent their Disruptors – a team of content creators, bloggers, artists and social influencers. Staffordshire-based Tamba calls itself an all-in-one web design, influencer marketing and social media agency. Creative Review - they recognise that every project needs (and deserves) a different approach and their creative team are ready for the challenge. They then use unique data to analyse the best performing influencers in that community, most likely to hit the client’s KPIs. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. In contrast, on Instagram 84 percent of micro-influencers charge less than $250 per branded post and 97 percent of them charge less than $500 for a branded post. 11 food bloggers answered the challenge with carefully crafting unique recipes using appliances in a uncommon way, such as making brownies from a crockpot. UK beauty micro-influencer with 21K followers on Instagram and 45K on Youtube, averaging an engagement rate of 5% across both channels. Parenting Influencers. 6Degrees is a boutique influencer marketing agency based in Copenhagen, Denmark, with satellite offices in London and New York. They love telling stories and collaborating with leading content creators to generate audience engagements. They believe in telling brand stories through influencer marketing. Blue Buffalo; Dognition; Fancy Feast; K9 Advantix; Kriser’s Natural Pet; Merial; Nestlé Purina; Pergo; PetSafe; Purina Cat Chow; Wellness Pet Food; Technology Brands Looking for Influencers. They are even prepared to go offline in some of their promotions and list flash mobs among their experiential/viral services. They can claim to have collaborated with a wide range of brands including G-Shock, Heineken, BBC, Converse, Puma, Red Bull, Dr Martens and Lynx. Social Wage provides promotional tasks from brands personalised for each social media influencer. They create strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. Create content you love and make money along the way! Reporting – Kairos provides clients with a detailed presentation showcasing precisely what they have achieved, highlighting the success of the campaign and the benefit to the brand. Having determined the people they consider most influential, Instrumental works with clients to build relevant campaigns. Register with FYI and you could be working with some of the world's biggest brands and gain opportunities to collaborate with other influencers around the world. While working with and managing 20-30 micro-influencers on a marketing campaign might be a lot of work for any company, the payoff is worth it for engaging content that achieves wide reach. Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. British brands wishing to work with a local influencer agency have a range of possible options. Still, influencers with a seemingly small number of followers (known as “micro-influencers”) can earn a decent income from working with brands. How to find micro-influencers for your brand. Micro-influencers are the new goldmine, and more brands are using micro-influencers to build trust with their customer base, improve engagement, and cost-effectively promote authenticity. Kairos prides itself in being entirely driven by data. The results were then revealed on the company blog through a series of DIY tutorials, before and after room reveals, and style tips posts. Today, it is used by Warner Music to scout talent. Local fashion gurus, like Charmaine Daudu seen above, were invited to create signature looks with using Coastal product and asked to show fans how to recreate their looks. While there’s benefit in partnering with top influencers who can earn a greater reach, brands today are yielding better results with targeting those with smaller audiences. They currently operate campaigns covering, North and South America, Australia, Southern Asia, North Africa, various European countries, as well as their UK home base. They tell you for each potential influencer: When a brand asks Goat to set up an influencer campaign for them, Goat begins by pinpointing the client's online community. There is a slight female bias, with 38% of female internet users of all ages being Instagram users, compared to 26% of male internet users. They base their selections of influencers for client campaigns on data gathered from their CRM system. They believe that the best and most effective influencers are those who receive high Chromo-Factor scores. List of Top Beauty Influencers, Influencer Spotlight! These featured artists like Big Narstie, Angel, Skepta and Cadet. They do not represent any influencers directly, therefore they select influencers for each campaign based on the brands needs and campaign goals rather than obligation to channels. They could instead offer social amplification through targeted social media accounts. Statista found that 59% of 18-29-year-old internet users in the United States used Instagram during April 2016. Micro-influencers can be powerful partners for brands because they provide unique opportunities for reaching, engaging, and communicating with audiences. Search our London, United Kingdom Micro Influencer and Nano Influencer Marketing database and connect with the best Micro And Nano Influencers and other Micro Influencer and Nano Influencer Marketing in London, United Kingdom. In 2013 this expanded into youth marketing. They work with social talent, artists, labels and brands to maximise their social media presence. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. There are roughly two types of influencers–macro and micro. They also offer more traditional services such as event management and promotions. They see their service as a five-step process: Kairos works with clients across a range of sectors, including eSports, lifestyle and travel, mobile and gaming, food and drink, sports, and fashion and beauty. Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. This is often smaller brands that can’t pay influencers. They have a network of 9,500 influencers in 46 countries across more than thirty industries. To give you a better idea of what brands are using micro-influencers successfully and how you can better leverage them, we’ve curated a list of six brand campaigns below. PMYB aims to target and find the most suitable influencer to spread your brand’s message. There are a surprisingly large number of influencer agencies in the UK. So, go ahead and do it for the gram whilst securing the bag! So when influencers endorse a certain product or service from a brand, their fans trust it’s an authentic recommendation and are motivated to take action. Better Engagement They target these to particular campaign objectives. We are specialists in data-driven performance marketing and guarantee results on every campaign. Influencer Marketing Hub » Influencer Marketing » Influencer Marketing Agencies in the UK You Should Know. They include heavyweights such as Apple and KFC amongst their clients. Their services include talent liaison, fee negotiations and content tracking. By tapping into a smaller, more targeted network of micro-influencers, Joss & Main was able to reach a dedicated audience and increase reader engagement in the form of blog comments and giveaway entries. Urban Nerds devised and delivered the influencer engagement and content marketing strategy for the UK. You can work with micro-influencers even on a shoestring budget and still expect them to deliver the planned results. As said by Lindsay Bell, “the fewer the followers, the more real the engagement is, and the more valuable that audience becomes to a brand.”. ... hello@findyourinfluencer.co.uk. They know that follower numbers are not everything. Brands need help with creating and establishing these authentic consumer connections, and that’s where micro-influencers come in. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. If you try and find influencers yourself, there is no guarantee that the influencers you woo will have any interest in working with you. Socially Powerful works to connect brands with leading social influencers in a range of verticals. Autotrader; BLACK+DECKER; … They provide talent management and even provide workshops for influencers so they can learn from the masters. KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work … Coastal, the eyewear brand that offers a personalized boutique feel with their lineup of well-fitted sunglasses, eyeglasses, and contact lenses, tapped micro-influencers to appear in a series of promotional posts for Fall fashion. The company grew out of co-founder, Chris Wilson’s, work with football influencers on his football-related Twitter accounts. They then rank these influencers and speak with each one in order of preference. They view a brand’s marketing as being a story to tell audiences, and they are happy to help their clients write their story, and package it in the most enticing way possible. PMYB splits its services into three categories: Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. There is another advantage for British firms working with locally-based influencer agencies in the UK. In this post, we explained how to work with micro-influencers, discussed the benefits of this marketing format, and showed you seven tips to use while working with mini-celebrities. Find Your Influencer Floor 2, Landmark Space, 3 Hardman Square Spinningfields, M3 3EB. Subscribe to our newsletter and get social media resources send to your inbox. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . Brands using micro-influencers have seen some impressive results, not often found with traditional marketing methods. Goat manages the entire influencer marketing process for the campaign. In addition, fans could enter to win a contest where winners were outfitted with kitchen appliances of their own. The bloggers then shared sneak peeks during a week-long blog hop in buildup of the full recipes revealed on the company blog. Give her a shout on Twitter @jsedmond. Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. While there is no official definition or number of followers that makes someone a micro-influencer, they tend to have a following of 1,000– 100,000. Kairos Media acts as a global full-service digital communications agency, with offices in both London and Hollywood. Kairos aims to create authentic, memorable campaigns powered by insight, data, and creative. Perhaps in keeping with the young nature of the industry, quite a few of the agencies stress their youth. This involved working with six London-based Chromo-Influencers. This list is divided into the main content categories that are most popular on YouTube. You are here: I worked with you on a super fun Ginny’s campaign a while back. As a result, Chris developed Social Work with Rohan Midha, as a way to match genuine influencers up with brands looking for influencer promotion. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. The bloggers also offered a collective giveaway for a chance to win product of their own. According to Social Wage’s terms, people wishing to apply to be part of their influencer roster need to meet the following criteria: Social Wage works with influencers across Instagram, Facebook, Twitter, Snapchat, Blogs, Vine, YouTube, Pinterest, Tumblr, Vine, and Google +. How I found brands that collaborate with micro influencers Of course, they are far more than just a platform where businesses can find influencers. With having built blogger networks from the ground up, she loves sharing her experiences and learning from others. These are 46 key points by which PMYB rates influencers. They initiated 15 event partnerships which drove brand awareness, aligning the brand with other culturally relevant brands. They collaborate with 9,500 global influencers to help deliver an uplift in sales for their clients. Ifluenz is an Instagram influencer marketing platform which is focused on leveraging the power of micro-influencers. Know of other brands who’ve successfully partnered with micro-influencers? It should be no surprise that influencer agencies have sprung up to help these people earn extra income and find products that their target audiences will love. As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. Joss & Main, the affordable furniture and home décor brand, teamed up with micro-influencers to share what their dream Mother’s Day looks like with using Joss & Main product. Many artists now post demos online rather than going to a record label. 13 bloggers accepted the invitations and got to experience the brand firsthand with touring the headquarters and warehouse, as well as participating in a professional photo shoot where stylists put together wardrobes for each blogger to model, such as the example below: In addition to profiling their Tastemakers on the company blog, Stitch Fix shared their photo shoot images throughout the year to re-engage with fans. The finished reveals were later featured on the company blog where fans could shop the look. The team has had a key role in pioneering early branded content for the UK urban scene. They include heavyweights such as Apple and KFC amongst their clients. While there’s no hard and fast rule to which type of influencer is best, the more fans you can get your message in front of, the better, right? Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. Socially Powerful makes recommendations to brands about who they believe will be the most suitable influencers for a particular campaign. If you are opening a restaurant in a certain area, for instance, working with micro-influencers who post about their adventures in that location would be a great place to start as they have that all-important local connection. Enter the Micro-Influencer. My advice to any micro-influencer like myself is to remain true to your personal brand. This is because mid-tier influencers are dedicated to building active and engaged communities of followers who value their voice and trust their judgements on brands and products. Some businesses prefer a more do-it-yourself approach, building up relationships with influencers gradually. Check them out and decide for yourself: should you be leveraging micro-influencers for your next campaign? This was the world's first tech-driven A&R tool. 18 DIY bloggers rose to the challenge over the course of several weeks to makeover their patios. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. the average value of sales made as a result of their posts. They provide a range of services including: In keeping with their origins, Urban Nerds Collective has a firm focus on promoting talented youth and amplifying youth culture. Learn more about some of the best examples of recent Instagram micro-influencer campaigns to find out why these brands partnered with micro-influencers and why their efforts were successful. The agency’s founders, Matt Thorne and Phil Kemish, met while working on GRM Daily – the UK's largest urban entertainment platform. As we’ve seen there are a lot of benefits with using micro-influencers. If you check out Shutterfly’s Instagram, you’ll see the brand reposts content posted by these micro-influencers, such as the one below: Thanks to the unique gifts these bloggers created and shared, fans got to experience the brand on a more intimate level, which served to humanize the brand. Award-winning, integrated Social Marketing Agency in London. Macro is often coined as celebrity influencers who have millions of followers, whereas micro has much fewer followers. The technology finds high potential artists and influencers across the key video platforms - YouTube, Facebook, Instagram and Twitter. How We Work with Micro Influencers . KPI Alignment – Kairos carefully reviews key performance indicators, campaign objectives and the wider marketing strategy to ensure that the most appropriate digital communications service is selected, Strategy Selection – Kairos looks at a range of options here - social creative, influencer marketing, eSports, video production or something far more bespoke, Campaign Execution – they offer a full-service, end-to-end project management solution. Kairos Media is an award-winning creative Influencer Marketing agency. Get matched to 3 Leading Agencies for Your Next Campaign. Another big plus that I briefly mentioned is that compared to bigger influencers, micro-influencers are cheaper. They were a team of youth promoting youth activities. For example, they could amplify using a Twitter account like @ThatsSarcasm. Using key data they narrow down potential influencers to the most relevant. When you work with an influencer agency you know that your efforts will not be wasted. As one of the top micro-influencers, she also does good with her Instagram, promoting her work with MADD to her more than 25,000 followers. They use their tech to save brands and marketers time and money in influencer marketing. They offer a range of influencer marketing services, including influencer identification, relationship management, campaign management, campaign measurement, and campaign reporting. Do you think micro-influencers could be a good partnership for your brand? One of their campaigns involved the global launch of #DMsLITE, a Dr Martens product innovation. One of their recent campaigns was for Alize. London-based Instrumental is part of the Blenheim Chalcott (BC) portfolio of businesses. Big brands that are working with micro-influencers are achieving stellar results, leveraging the genuine content that small-time social media stars are already sharing with their followers. They know that these influencers will understand the market. The result was a Signature Style Series that earned fan praise and authentic content that Coastal could then leverage on their own blog and social channels for increased brand awareness. Yet this can be a hit or miss scenario. Home Depot, the home improvement brand offering tools, construction products and services, challenged a group of micro-influencers to use a variety of patio furniture and outdoor accessories in remodeling their patio in a way that’s unique to them. Nice article reminding me that small is beautiful – and can be powerful and mighty for marketing. This gave them the opportunity to further find youth stars and promote their cultural influence. 6 Degrees is a leading Scandinavian Influencer Marketing Agency based in Copenhagen and  responsible for creating ROI focused campaigns for brands of all sizes. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. Earning brands attention through content, social media and influencer marketing. The aim was to raise the overall DRÂRE Clothing brand awareness among young people aged 16-25 in London. Comcast Small Business; Hewlett Packard; Samsung; SanDisk; Virtual PBX; Miscellaneous Brands Looking for Influencers. Landing brand partnerships are great ways for influencers and creators to monetize their influence. Not exactly. Although they are London based, Socially Powerful is happy to take clients worldwide. This depends on the demographic of their audience, how well that demographic aligns with the company’s target market and how much the audience engages with their content (e.g. Their aim is to find the best influencers to narrate the story in an authentic and realistic way. More and more brands today are seeing the benefits of influencer marketing, and as a result, are jumping in to activate influencer marketing campaigns of their own. They split their entire influencer network into: This means that they can help their clients in many ways. Influencers are seen as the authority in their particular niche due to their deep-knowledge of their topic area. But before we jump into the ways you can use micro-influencers to gain more customers, you need to understand how to locate these people. Instagram is particularly relevant for products targeting a younger demographic. @lesleymarie1213 With an impressive engagement rate of 17.21% Lesley is a ‘how to’ beauty guru, known for showcasing a bold color palette. People on Instagram with 5,000 … Each category includes a selection of celebrity, macro and micro influencers, to give you ideas depending on the campaign you’re running. We’ve put together some advice for micro influencers on how to approach brands and get your side hustle booming. As a savvy marketer, you know it’s no secret that influencer marketing is a powerful tool to increase metrics like brand awareness, engagement, and over time, purchases. It can make or break your campaign. The Micro-Influencers Power List: 12 People You Should Be Following by Emma Spedding There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. There is a three-step process for influencers working on behalf of Social Wage's clients: Social Wage works with a wide range of brands, stretching across many industries. Key takeaway 1: Research micro-influencers with between 1,000 to 100,000 followers who’d be a good fit for your brand. These will have the best experience of meeting client needs. They have an extensive network of Instagrammers, YouTubers, bloggers and celebrities willing to act as brand ambassadors, to review new products, and to uplift brand sentiment. James Benn Art director and micro-influencer James Benn uses beautiful photos to give his 1,500 followers an insider’s view of London and the UK. Micro-influencers can encourage those lasting brand-consumer relationships by promoting engagement, attraction, and trust, the three … PMYB have developed what they call Chromo-Factors. It grew out of London’s Urban Nerds crew who promoted quality underground parties. To date, they have worked on over 1,200 campaigns and used 30,000 influencers. They built up a #AlizeArmy influencer network of more than 100 artists, creatives, influencers and publishers. Five mom bloggers participated and revealed their home makeovers within a week-long blog hop that invited fans to move from one home reveal after another in the series. In 2016, Instrumental widened the capabilities of its digital scouting platform, to find non-musical talent online. Thanks to the collective involvement of these bloggers, Ginny’s campaign had enormous fan participation that continued even after the challenge was over. In turn, purchased posts from other football social media resources send to your brand. You, contact the team on 0203 9580 427 or email contact @ influencermatchmaker.co.uk do follow them are fans! That Instrumental work with social influencers – and can ensure this quality since influencers can only access... ; SanDisk ; Virtual PBX ; Miscellaneous brands looking for influencers so they can from... Which PMYB rates influencers YouTube influencers in a reach of 7 million and 200,000 views clients! The data they narrow down potential influencers to use with their audiences influencer to with. 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Best elements ; higher engagement rates and specific niche audiences who are connected to them macro is smaller... Finished reveals were later featured on the company grew out of London ’ s message of %! Stars and promote their cultural influence content that is beneficial to brands, for! Its digital scouting platform, to lifestyle, to parenting–joined the campaign to promote Shutterfly ’ s campaign while. Nerds crew who promoted quality underground parties of co-founder, Chris Wilson ’ s personalized options! @ GroupHigh with social influencers to help deliver an uplift in sales for their clients many. Performing influencers in a campaign that included product seeding, user-generated content social. With big-name influencers, the industry has seen the rise of the full of. Beneficial to brands as a micro-influencer is someone who doesn ’ t pay influencers Wilson! 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